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In 2020, Sjef and Wilma van Dongen transformed Sjef's uncle's pig farm into an agroforestry nursery . What began as experiments in their garden, Fruithof De Brand , has grown into a unique 6-hectare project where nursery and food forest come together.

Their focus is on the best, disease-resistant, and flavorful varieties —from mulberries, pawpaws, and leaf curl-free peaches to walnuts, chestnuts, and grapes. This creates a collection of plants that are not only beautiful and productive but also contribute to increased biodiversity.

Sjef combines a pragmatic approach with years of experience in the agricultural industry. This allows him to inspire and provide practical guidance to individuals, communities, and farmers alike in planting trees and shrubs. Using innovative techniques like Air-Pot® container cultivation, he also ensures strong planting material ready to grow into healthy, robust trees.

Their mission? To make people healthier and happier by connecting them with an environment full of edible trees and shrubs – a tangible step towards a greener future.

At FruitzforLife, they operate their 6-hectare nursery with a clear conviction: pesticides are unnecessary . They grow strong, resilient plants that are in harmony with their environment.

They grow a large portion of their plants themselves. They also collaborate with families and cutting companies in the Netherlands, France, Poland, and Germany who propagate their plants. This creates a network of growers who share the same vision.

Their nursery model allows farmers and families to plant fruit and nut trees for their own use, while simultaneously growing additional trees for sale. This way, they contribute to a greener future and generate additional income in the first few years after planting.

FruitzforLife operates in an environmentally conscious way : from wood fiber as a growing medium (instead of coir), recycled and reusable pots, and solar-powered electric vehicles to machines that run on biodiesel. Their application for Skal certification is also in progress.

Their nursery is located on two former intensive livestock farms. Where chickens, pigs, and cows once stood, trees and shrubs now flourish. Together with the former farmers and a dedicated team, they are building a chain of families committed to sustainability. This is how FruitzforLife is gradually changing the future – with an eye for people, nature, and future generations.